Website content writing for social media specialist, Janrain:
Janrain's first product solves a very real problem; having to keep track of a username and password for every site that you log in to. They invented what we now know as the 'social login'.
As a natural progression, Janrain now serves most of the world's largest companies with social login technology and the data needed to implement large integrated marketing campaigns.
The 'Share a Coke' campaign, for instance, used Janrain's data to estimate how many cans to print in each name. This was done with an online game and other social media outlets.
I rewrote their web copy and created data sheets for their new Identity Management Platform.
Social media planning for TLE:
Portland-based record label & handmade goods store Tender Loving Empire needed to know when, why and how to use their social media.
Shown here is the presentation of their social media strategy and some of the incredible results. Shown here is just a small portion of the work that went in to building the overall strategy.
Brand voice refresh for veterinary practice Dove Lewis and their international veterinary training program; On The Floor at Dove.
Here are some of the blog posts, press releases, veterinary conference marketing materials, email campaigns and web page re-writes that led to a very successful campaign.
The "5 Dog-Friendly Hikes" post performed 400% better than their previous top post.
The sales email as part of a brand revamp. It had an open rate double of the average and assisted in landing them a very large client.
Fast-paced print advertisement copywriting for Target Canada's weekly mailer. Record number of snappy headlines written in one day: 147.
Web content writing and print ads for Home:
Home clothing boutique was originally established in NYC, in the late 60's. During that time, many famous customers passed through their doors.
The New York store eventually closed. Home was later reopened, on the opposite coast, by the original owner's three nephews. Here are some examples of promotional materials created for them.
Writing for Promotional Merchandise for pub and restaurant, Penny Lane:
It was time for Penny Lane to shake things up a bit. So, I came up with the 'Fish & Chip' challenge which involved the consumption of 5lbs of fish and chips in under an hour. Oh yeah, coleslaw too. The grand prize was a gift certificate and a t-shirt.
I watched a couple of people go for it, which was a life-changing experience that I can never unsee.
The industry card (bottom right) was a promotional tool offered to local bartenders. They would receive discounts and other perks for visiting Penny Lane (and bringing their mates).