Task: Content writing for social data collection agency and creator of the social login, Janrain.
Background: Janrain created the social login. They now serve the world's largest companies by collecting social data needed to implement integrated marketing campaigns. The 'Share a Coke' campaign, for instance, used Janrain's data to estimate how many cans to print in each name (I know you've always wanted to know how Coke pulled that off–mystery solved).
Role: Social Media management for Nike Court's Twitter, Instagram and Facebook. Also, social media coverage for major competitions and the Nike athletes involved.
Background: Following the progress of Nike-sponsored athletes as they played matches across the US and the rest of the world.
Athletes: Sabrina Williams, Rafa Nadal, Roger Federer, Madison Keys, Gregor Dmitrov, Jack Sock, Genie Bouchard.
Task: Social media management inc. strategy, design, editing, and copy.
Background: Tuft & Needle makes badass mattresses that arrive at your door in a box small enough to fit comfortably in the back of a Mini Cooper S. Click through the images to see why I used the words "badass" and "mattresses" in the same sentence.
Role: Copywriter/Post Designer.
Task: Brand voice refresh for veterinary practice Dove Lewis and their international veterinary training program, On The Floor at Dove.
The '5 Dog-Friendly Hikes' post performed 400% better than their previous top post.
Role: Designing content, editing, directing shoots and writing copy for world-renowned hotel chain, W South Beach.
Role: Strategic lead, social media.
Task: Portland-based record label & handmade goods store Tender Loving Empire needed to know when, why and how to use their social media.
Shown here is a kickoff presentation for their social channels. Other strategic work followed, but it wasn't as pretty so it didn't make it to the portfolio.
Task: Promoting Nike Women's Festival apparel via the Nike+ app and Spotify.
Task: Fast-paced print advertisement copywriting for Target Canada's weekly mailer.